There was a time when a ball, two goals and a little mud were enough to make football fans happy. Today, it takes streaming subscriptions, oversized sponsor logos and half-time advertising breaks, as if each match were a Superbowl. Modern football has moved away from its Community essence to become an industry weighing several billion euros. If the game itself has remained the same, everything around it has changed radically, leaving fans wondering how much passion can support the business.

A few years ago, a club was defined by its coat of arms and brand strategy. Today, image takes precedence over identity, and fora are considered a target group. The stadiums now bear the name of mobile telephone operators, and the jerseys are re-designated each year to please sponsors. Public relations actions are more appreciated than one-two well played, even among the most loyal supporters.

However, clubs depend on sponsors, forced to follow the international rhythm. Companies in the gambling sector seek to promote their brands through football clubs, considering them to be ideal advertising media. The rituals that once constituted the heart of the culture of the supporters are now seen as disturbing factors in smooth entertainment.

While champagne is flowing into VIP lodges, some fans regret the club’s roots. The emotional link between fans and their team threatens to erode. Once accessible to all, the weekend game has become financially comparable to short holidays. Ticket prices are skyrocketing, and those who have not subscribed to one of the streaming services find themselves in front of their TV or do not watch the game.

In France, the highest division is distributed among several suppliers, with changing rights holders and spectators who bear the costs. these who reach the top through their sporting success also want to succeed financially. Yest the reality of French Ligue 1 is different. While big clubs can expect lucrative TV deals, small clubs or promoted teams are left with mother crumbs. Over a season, one big club received early four times as much money as a promoted team from that time. Same League, totally a perfect chance.

This imbalance isn’t just reflected in figures on paper; it has real consequences for training centers, medical equipment, youth development work