The OGC Nice unveiled its new outdoor jersey for the 2025-2026 season, entitled “Nice la Belle”, presented as a tribute to the city’s iconic colours. This design, the result of a partnership with Kappa, combines the club’s historic white with touches of terracotta and dark green, inspired by the old facades, colorful shutters and Mediterranean vegetation of Nice. The idea is to embody the club’s identity through a direct link with its territory, an approach that provokes a mixed reaction among supporters.

The formalisation of this jersey has not succeeded in appeasing the criticisms, already vivid following the presentation of the third jersey, “La Riviera”. Many supporters expressed their disappointment on social networks, calling the design “moche” and not seeing it as a faithful representation of Nice and its history. Some blame the club for an excessive multiplication of jersey models, arguing that marketing resources should be more invested in recruitment. This challenge reveals an expectation in a part of the public of a jersey that embodies a strong sporting identity, rather than a mere object of tourist promotion.

The debate on the price of the jersey, ranging between €85 and €120 without floccaage, is in addition to this controversy. While some fans remain more moderate, recognizing references to local culture, they call on the club to listen to the opinions of its fans and not to deny its history. The presentation of this jersey raises a fundamental question for the GOC Nice: the place of identity in a marketing strategy that is increasingly present in football. The future will tell whether this design choice will be accepted by fans or whether it will be seen as a break with the club’s traditional values.