AS Monaco is about to face the Ajax Amsterdam during its European tour, a historic match marked by the absence of several key players such as Pogba, Fati, Boaou, Bamba and Cabral. The team, whose full composition is listed, is preparing for this important duel which will be broadcast on the club’s Youtube channel and Monaco Info. Beyond sporting competition, the Monegasque club has distinguished itself as a pioneer in digital sponsorship, attracting the attention of online gaming companies. This strategy allows it to diversify its income and increase its visibility, while respecting French rules on gambling.

This strategic approach of AS Monaco is based on partnerships with major players in the online gaming sector, such as Casino Secret and VBET. These collaborations, initially announced in 2020 and extended until 2025 with Casino Secret, offer the club significant financial benefits, estimated at between 10 and 15 million euros per year. In return, Monaco offers significant visibility to brands, notably via the Casino Secret logo on the training jersey and an increased presence on its digital communication channels. These partnerships have also helped to increase the club’s reputation in key markets such as Japan, where Casino Secret is particularly popular.

The commitment of Monaco’s fans plays a crucial role in the success of these partnerships, allowing online gaming companies to conquer new markets and players. The club also explores the integration of emerging technologies such as blockchain and cryptocasinos to improve user experience and build player confidence. This marketing innovation, combined with a pragmatic approach to income diversification, positions AS Monaco as a leader in digital sponsorship, likely to attract new partners and satisfy fans.