Stade Rennais presented its new outdoor jersey for the 2025-2026 season this Saturday morning, just before a friendly match against Nantes where it will be worn for the first time. This white design is a new interpretation of Breton identity, incorporating embossed graphic elements that pay tribute to the region’s regional traditions and emblematic family names. The club has put in place a special operation to surprise some people with names like “Breton” or “Lebreton” by delivering the jersey directly to them, even before its official release.

This initiative aims to create a strong emotional connection with fans and to make the jersey live before its general availability. The club’s statement stresses that this new design is a true celebration of the Breton heritage, in all its manifestations. The design team has worked particularly on the integration of patterns and colours that recall the history and culture of Brittany.

The outdoor jersey unveiling event was marked by a touch of emotion and originality. By directly involving fans in the discovery of the new jersey, Stade Rennais demonstrates its commitment to its community and its desire to strengthen the sense of belonging. This communication strategy creates a passion and expectation around the jersey, thus contributing to its commercial success.

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