Despite a weak appeal to French spectators, Ligue 1 recently recorded a record audience in Brazil during the match between Paris Saint-Germain and LOSC last March. This meeting, which saw an overwhelming victory for the PSG, captivated a South American audience significantly larger than that observed in France, demonstrating an international development opportunity for the championship. The Professional Football League, in its global expansion strategy, took advantage of the Rio Carnival to launch an unprecedented promotional operation in collaboration with CazéTV, its local broadcaster, whose results far surpassed initial forecasts.

The enthusiasm of the Brazilian public for football, combined with the undeniable appeal of Paris Saint-Germain and its players, led to an exceptional audience. More than a million viewers followed the match between PSG and LOSC, surpassing DAZN’s figures, while the digital impact of the operation was even more impressive, with nearly 9.8 million cumulative views on social networks. This popularity is also linked to the long-awaited double confrontation between Paris Saint-Germain and Liverpool in the Champions League, the game against LOSC being used as a preparation for this major event.

Strongly encouraged by these positive results, the Professional Football League aims to strengthen its presence and visibility on the world market. The promotional operation in Brazil has demonstrated the international development potential of Ligue 1 and the Ligue’s will is to pursue this strategy, taking advantage of the appeal of Paris Saint-Germain to reach an ever wider and diverse audience beyond French borders.