The AS Monaco club enjoys a considerable enthusiasm for its new jersey, directly linked to the arrival of Paul Pogba. The French player, eagerly awaited for the new season, already has a significant impact on the sales of derivatives. The home tunic, designed by Mizuno, is particularly popular, displaying the number six and the name of Paul Pogba in the back, as Nice-Matin reports. This combination has created a real sales phenomenon.

According to Thibaut Châtelard, AS Monaco’s marketing director, online sales increased exponentially, tenfold compared to the previous season. This growth is notable even during pre-order periods, reflecting the exceptional appeal of the jersey. The club regularly beats its own sales records every year, confirming the success of this new collection.

The enthusiasm of the supporters is mainly reflected in the customization of the jerseys online with the name Paul Pogba. A large majority of online orders include the player’s name, highlighting its importance to the fan community and its influence on club sales. This commercial success reinforces the impact of Paul Pogba’s arrival on AS Monaco, both in terms of sport and marketing.

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