In the face of a TV rights crisis and the growing distrust of fans towards broadcasters, Ligue 1 launches its own streaming platform, Ligue 1+, with an accessible pricing model and optimised broadcasting for all screens. This initiative, led by LFP Media and launched in July 2025, adopts a direct-to-consumer model, offering access to 8 out of 9 games a day as well as rich digital programming including magazines, documentaries and interactive content. The platform, available on web, mobile, connected TV, OTT and consoles, is based on a partnership with Mediawan for the production of content and multi-platform distribution via major players such as Orange, Free, Bouygues, SFR and Prime Video.

The Ligue 1+ price offer is structured around three formulas, ranging from €9.99 to €14.99, with a specific option for young people to €9.99. This approach comes after the failure of DAZN, whose too high subscriptions and the proliferation of piracy have limited the acquisition of subscribers. The Ligue de Football Professionnel (LFP) thus regains control over broadcasting to secure its revenues and ensure a stable service accessible to fans. The ambitious goal is to reach one million subscribers in the first year, with potential growth of up to 2.5 million in the medium term.

Pablo Longoria, President of the Olympique de Marseille, called for a collective mobilization around this new model. He stressed the importance of an “accessible, innovative and coherent” product, placing it at the heart of the project. Longoria considers the Ligue 1+ subscription as an investment in the competitive future of French football and the stability of the entire ecosystem. He stressed the importance of audiovisual sovereignty for the development and sustainability of football in France.