In an effort to broaden its audience and boost its image, Olympique Lyonnais, in collaboration with its partner Kleber, orchestrated a unique initiative: the admission of dogs accompanied by their masters during a match. This marketing strategy, of certain originality, aroused the fun of Joe Montemurro, the team coach. Michele Kangne, the Lyon leader, who intended to significantly increase the average attendance at the stadium, was probably surprised to use such an approach to seduce the Lyon population.

The operation, called “Match de Wouf”, provides for the reception of nearly 100 dogs, mainly of categories 1 and 2, in a dedicated area of the Parc OL, during the reception of Paris FC this Saturday evening. This initiative, designed in partnership with sponsor Kleber, offers dog owners an unprecedented opportunity to share their passion for football with their loyal companion. Joe Montemurro expressed his fun at this idea, even wondering if the rules would allow animals access to the field in case of substitutions, and anticipating original vocal support from these canine supporters.

Despite the originality of this promotional action, the initial success remains moderate, with an estimated influx of about 3,000 spectators. This initiative, while attracting interest and fun, underscores the complexity of sport marketing strategies and the need to innovate to attract an ever wider and diverse audience. OL nevertheless hopes that this experience will mark the minds and help strengthen public commitment to the team.