The Musée des Verts recorded a record attendance in 2024-2025, hosting 36,428 visitors, the highest number since the 2018-2019 season. This success reflects the enduring passion of AS Saint-Étienne supporters and the museum’s attractiveness as a place of memory and pride for the region. Inaugurated in 2013 at the Geoffroy-Guichard Stadium, the museum presents itself as a sanctuary dedicated to the history of French football, offering an immersive journey through the club’s highlights. It is considered the first museum entirely dedicated to a football club in France, embodying the values and identity of a territory.

The museum, extending over 800 m2 in eight rooms, offers a rich collection of iconic objects. Among them are Ivan Regular temporary exhibitions, such as the one dedicated to youth trained at the Etrat or in partnership with the Cité du Design, boost the offer and maintain visitors’ interest. The museum not only celebrates the past, but connects generations by allowing young people to discover the exploits of their elders and the elders to relive the great hours of the club.

The record attendance of this season, despite the results in Ligue 1, underscores the deep attachment of fans to the history of their club and the tourist attraction of the museum. It is a vector for the transmission of football culture and Stéphanois values, and this record is a challenge for years to come. It shows that even in Ligue 2, AS Saint-Étienne continues to make France vibrate football, offering a place of meeting and celebration for all enthusiasts.