In anticipation of his trip to Birmingham to face the Aston Villa, Paris Saint-Germain adopted a symbolic strategy by choosing to wear his lucky jersey. This meeting, counting for the quarter finals of the Champions League, will take place on 15 April 2025 at 21:00 at Villa Park. The choice of this jersey, initially welcomed with some criticism, proved to be a source of attachment for the fans, embodying the remarkable course of the team under the direction of Luis Enrique in the prestigious European competition.

This jersey, which has already been raised during the meetings against Manchester City and in the eighth of the final return to Anfield, where Paris Saint-Germain has made a spectacular climb, seems to give the team a definite advantage. Although this practice can be seen as a simple superstition, the challenge of qualification is such that the Parisian club prefers to take no risk and rely on this symbol of success. The choice not to favour the outer jersey or “third” could have commercial implications, given the stock breakdown and the unavailability of the blue jersey with white wings since the victory in Liverpool.

Commercially, the club’s decision appears paradoxical, as the opportunity for a sales boost of the outer jersey was sacrificed in favor of preserving this symbol of luck. However, the importance of qualification for Paris Saint-Germain and its supporters outweighs all marketing considerations, with the club focusing on the safety and continuity of a tradition of hope in this crucial phase of the Champions League.