Paris Saint-Germain prepares for the final of the World Cup of Clubs, an important stage following a season already marked by historical successes. This competition offers the club an opportunity to consolidate its record and to put its name even more clearly in the history of football, only a few weeks after its victory in the Champions League. In parallel with its performance on the ground, the PSG is making a remarkable advance in marketing, particularly in the United States, where it is experiencing unprecedented enthusiasm.

The major event of this marketing rise is the explosion of sales of jerseys from Paris Saint-Germain in the United States. Following his first match against Atlético Madrid in this World Cup of Clubs, sales jumped 744%. This performance, although it may seem minor in France after the title in the Champions League, is a crucial issue for the club’s commercial teams. The organisation of this tournament in the United States is a powerful springboard to strengthen the international reputation of the Parisian brand.

The Paris Saint-Germain boutique, ideally located on the famous 5th Avenue in New York City, is a huge success, attracting a diverse audience of French fans, curious Americans and tourists from all over the world. The attraction of the name “Paris” and the club’s recent performances contribute to this popularity. The PSG is distinguished by being the only European club to have opened a physical shop in such a prestigious place, a bet that is already very profitable. The new 2025/2026 home jersey records a record start, even exceeding the success of the first Jordan model launched in 2018, although official figures are not yet available.

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