Featured image of post Ligue 1+ YouTube channel: exclusive content and separate distribution strategy

Ligue 1+ YouTube channel: exclusive content and separate distribution strategy

Following a recent press conference, additional information was revealed about Ligue 1+, which will be broadcast on YouTube. The presentation team of the channel is composed of ThiBault Le Rol, Xavier Domergue, Smaïl Bouabdellah, Marina Lorenzo, Benoiit Cheyrou, Lesly Boitrelle and Sébastien Dupuis. This team will present “inside” content including a series dedicated to Dante and a focus on Paris FC, recently promoted to Ligue 1.

The Ligue 1+ channel offers various subscription offers, the price of which has been officially announced. One notable aspect is that the channel does not appear to be distributed by Canal+, unlike most other market players such as Internet operators, DAZN and OTT platforms. This separate distribution strategy could represent a deliberate choice to differentiate from competition.

The announcement of the broadcast on YouTube, combined with the composition of the presentation team and the proposed content, suggests a desire to create a channel dedicated to Ligue 1 offering privileged access and in-depth analysis. The name of the channel, Ligue 1+, reinforces this idea of a complementary and exclusive offer compared to other broadcasters. These elements indicate an ambitious development strategy for the chain.