The arrival of Qatari investors propelled Paris Saint-Germain to an unprecedented level of development, radically transforming the club’s ambition and reach. The rise of the PSG is not limited to its sporting performances, but extends to a marketing strategy of exceptional mastery, placing the brand among the most prestigious and valued of the world football. This success demonstrates a clear vision and impeccable execution in promoting and managing the club’s image.

Despite the notable departures of iconic players such as Neymar, Marco Verratti, Lionel Messi and especially Kylian Mbappé, Paris Saint-Germain recorded a record financial year. This performance contradicts pessimistic predictions that predicted a negative impact on the club’s finances, demonstrating the PSG’s economic strength and ability to maintain its attractiveness and profitability even in times of significant change in its workforce.

In addition, negotiations are currently under way between the PSG and Nike for a major trade agreement, further strengthening the club’s position on the international scene. This initiative illustrates the positive dynamics of Paris Saint-Germain and its ability to seize opportunities to consolidate its influence and success.